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TikTok dance legend Addison Rae has announced she is launched her own beauty line called Item Beauty.19-year-old Addison might be more known for busting some moves around her pool, or for hanging out with How? With over 55 million followers, she is the second most popular person on TikTok.In addition to her large following, her brand and her influencer position make the most of what Gen Z wants — a brand and a seller who are environmentally and health-conscious, and who are transparent, authentic, and relatable.Make what people want and deliver it in a way they like, and they’ll buy it.
That’s right, Addison Rae has announced the official release date for her makeup collection, ITEM Beauty, and we’re freaking out about it. As the daughter of a makeup artist, Addison Rae’s comfort with makeup, plus her philosophy that makeup shouldn’t mask your unique imperfections, sends a comforting message to Gen Z — you’re special the way you are, and makeup should be a fun way to enhance your life, not be a shame-motivated tool you use to achieve a false perfection.
“...I want to be able to put something on my face that I can feel good about—clean products with ingredients that are good for my skin and enhance, not mask, my features. Since launching her TikTok page in July 2019, Addison's career has skyrocketed. "These products are designed with exactly what I look for in products on the daily. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Naturally, it's nearly impossible for Rae to choose her favorite Item product out of the six that dropped with the brand launch, but she has to admit she's "obsessed with" the hydrating, glossy As for the other products debuting with the launch, there's the The launch of Item Beauty is a well-timed distraction from the precarious future of the app that made Rae famous, TikTok. Addison Rae is the co-founder and chief innovation officer of Item Beauty. Dubbed ITEM Beauty, the project was created in collaboration with brand incubator Madeby Collective and IPSY — the very same brand famous for sending makeup samples to buyers in monthly bags.As per a statement from the brand, ITEM beauty has been specifically made for Gen Z consumers, and features makeup products “infused with clean, science-backed ingredients.”Addison’s debut makeup collection includes six key products: Mascara, jelly eyeshadow, brightening powder, brow definer (we all know Addison loves the boy brow), lip oil, and a contour duo.According to the line’s press release, items will range in price from $12 - $22 each:ITEM Beauty officially launched on August 11 and is be available for purchase on “I wanted to create a brand that supports individuality in a very real and authentic way,” Rae said of her new line.
What exactly is Addison’s new makeup line? While news surrounding Addison’s next venture — outside of her new podcast with her mother — has sparse, the influencer teased this upcoming project in a Tweet on July 27, posting Touting the phrase “Confident, but not cocky,” fans were speculating everything from a future clothing line to perfume, but it turns out Rae had a totally different plan in mind.Instead, Rae is launching her very own makeup line. Although Easterling has vaguely posted about it on her TikTok, she’s … But Addison Rae is well-positioned for her brand to be successful. We even spied one of our Not to mention one of the brands' TikTok uploads which shows Addison crossing out words like 'conceited', 'vain' and 'selfish' and replacing them with confident, valid and self-worthy.Whether it's aimed at a younger audience or not, as someone obsessed with Addison's natural beauty, I'm fully onboard with her makeup line and am ready to hand over my hard-earned money immediately.Addison's announcement comes after Morphe announced the launch of their new sub-brand: Morphe 2, which is fronted by fellow Let's just hope Donald Trump doesn't spoil all the TikTok fun, hey. It’s about embracing all your imperfections because they all play a part in what makes you truly unique.”Published: {{day}}/{{monthNameShort}}/{{year}} {{hourTwoDigit}}:{{minuteTwoDigit}}Updated: {{day}}/{{monthNameShort}}/{{year}} {{hourTwoDigit}}:{{minuteTwoDigit}}
Addison Rae’s New Item Beauty Is Peak Gen-Z — And It Works.
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